PSYC 792c - Hedonomics: Design & Measurement of Pleasurable User Experience
Fall 2018
Course Syllabus
(version 1.0a; last updated 8/22/2018)

Time:          Tuesday/Thursday 12:30-1:45 PM
Room:         203 SDU
Professor:    Frank Schieber   
HHome Page: apps-usd.usd.edu/coglab/schieber/hedonomics/
Office Hours: TU/TH 2-4 PM; and by appointment
Phone: 677-6407    EMAIL:    schieber@usd.edu


Course Description

Contemporary cognitive science has provided strong evidence that human cognition, decision-making and behavioral performance are all influenced by automatic (and unconscious) emotional processes in subcortical regions of the human brain.  Although still in its infancy, the field of hedonomics has captured the imagination of many influential leaders in the areas of human factors and industrial design.  For the sake of clarity, we will begin this seminar by defining hedonomics as the study and application of emotion science to the development and maintenance of pleasurable user experience(s).  Hedonomics represents a distinct evolutionary shift in the field of human factors -- taking us beyond the traditional areas of accident avoidance and performance optimization.  More and more, human factors practitioners will be required to support systems development with a focus upon comfort, enjoyment and even high-level psychological outcomes such as prestige, pride of ownership and accomplishment or self-actualization (Humanists take note: design for comfort and enjoyment will be the focus of this seminar as opposed to outcomes such as self-actualization).

The format of the course is "old school seminar".  That is, the graduate student participants will contribute much (most?) of the content under the topical guidance of the professor.  The framework provided in Table 1 will serve to guide the development of the course content.  The seminar will also be driven by the explicit assumption that the end-product of the course will be a short (200 page) but comprehensive book outlining the principles and practice of hedonomics as formalized by the seminar's participants.  The professor will serve as the editor of this book.  An introductory and summary chapter will be prepared by the professor while the "content" chapters will be prepared by the graduate student participants.  If final editing of this deliverable results in a quality product, the professor will take the initiative to seek publication of our small contribution to the field of human factors and ergonomics.

Goal Objective
1
Operationalize the constuct of emotion
2
Identify the contemporary role of emotion in everyday behavioral
performance and decision-making processes
3
Formalize a set of principles for emotional design of products/systems
4
Identify/Review methodologies used for affective design
5
Olfactory Evaluation (Smell Test):
Compile evidence from published studies to support the validity of
our principles for emotional design

Table 1
.  Major Seminar Development Sequence

 Course Requirements & Grading

Students are responsible for reading all plenary assignments as announced in class and published in the online class log.
In addition, each student will be required to serve as lead reviewer on a number of individually assigned readings and will prepare a 1-2 page written summary/critique for each of these assignments; and, present this information to the class (short Powerpoint recommended).  The number of such individual assignments will not exceed 10.
The primamry deliverable for the course will be the completion of a well-researched and organized "book chapter" on a topic assigned by the instructor.

Each student will schedule a 30-60 minute progress review session with the professor around the 15th of each month (September, October, November).

Final course grade will be based upon performance on lead reviewer write-ups and class presentations (50%) and the well-researched and organized book chapter (50%).


Preliminary Reading List

Berridge, K.C. & Kringelbach, M.L. (2008). Affective neuroscience of pleasure: Reward in humans and animals. Psychopharmacology, 199, 457-480.

Brave, S. & Nass, C. (2002). Emotion in human-computer interaction (pp. 81-96). In J.A. Jacko & A. Sears (Eds.), The handbook of human-computer interaction: Fundamentals, emerging technology and emerging applications. Hillsdale, NJ: Lawrence Erlbaum Associates.

Buck, R. (1999). The biological affects: A typology.  Psychological Review, 106 (2), 301-336.

Daily, S.B. (2017). Affective computing: Historical foundations, current applications and future trends (pp. 213-231).  In M. Jeon (Ed.), Emotions and affect in human factors and human-computer interaction. New York: Elsevier.

Ekman, P., Levenson, P.W. & Friesen, W.V. (1983). Autonomic nervous system activity distinguishes between emotion. Science, 221, 1208-1210.

Ekman, P. & Cordaro, D. (2011). What is meant by calling emotions basic. Emotion Review, 3(4), 364-370.

Forgas, J.P. (2017).  Mood effects on cognition: Affective influences on the context and process of information processing and behavior (pp. 89-112). In M. Jeon (Ed.), Emotions and affect in human factors and human-computer interaction. New York: Elsevier.

Fredrickson, B.L. (1998).  What good are positive emotions? Review of General Psychology, 2 (3), 300-319.

Fredrickson, B.L. (2003).  The value of positive emotions. American Scientist, 91, 330-335.

Gonzalez-Sanchez, J., et al. (2017). A roadmap through approaches, technologies and data analysis [in emotional design] (pp. 255-288).  In M. Jeon (Ed.), Emotions and affect in human factors and human-computer interaction. New York: Elsevier.

Han, S.H. & Hong, S.W. (2003).  A systematic approach for coupling user satisfaction with product design. Ergonomics, 46, 1441-1461.

Hancock, P.A., Pepe, A.A. & Murphy, L.L. (2005). Hedonomics: The power of positive and pleasurable ergonomics. Ergonomics in Design, 13 (1), 8-14.

Helander, M.G. & Khalid, H.M. (2006). Affective and pleasurable design. Salvendy, G. (Ed.), Handbook of Human Factors and Ergonomics. New York: John Wiley & Sons (pp. 543-5-72).

Helander, M.G. (2003). Forget about ergonomics in chair design? Focus on aesthetics and comfort! Ergonomics, 46 (13-14), 1306-1319.

Hsee, C.R., Hastie, R. & Chen, J. (2008). Hedonomics: Bridging decision research with happiness research. Perspectives in Psychological Science, 3 (3), 224-243.  (A different perspective on Hedonomics)

Izard, C.E. (2007). Basic emotions, natural kinds, emotion schemas and a new paradigm. Perspectives in Psychological Science, 2(3), 260-280.

Jeon, M. (2017). Emotions and affect in human factors and human-computer interaction: taxonomy, theories, approaches and methods (pp. 3-26). In M. Jeon (Ed.), Emotions and affect in human factors and human-computer interaction. New York: Elsevier.

Jordan, P.W. (1998). Human factors for pleasure in product use. Applied Ergonomics, 29(1), 25-33.

Khalid, H.M. (2004). Conceptualizing affective human factors design. Theoretical Issues in Ergonomic Science, 5 (1), 1-3.

Lazarus, R.S. (2003). Does the positive psychology movement have legs? Psychological Inquiry, 14 (2), 93-109.

LeDoux, J.E. (1995).  Emotion: Clues from the brain.  Annual Review of Psychology, 46, 209-235.

Plutchik, R. (2001). The nature of emotions. American Scientist, 89(4), 344-350.  [circumplex model]

Reeve, J. (2015). Chapter 13: Aspects of emotion (pp. 369-403). Understanding motivation and emotion (6th edition). Hoboken, NJ: Wiley.     references

Schacter, J. & Singer, E. (1962).  Cognitive, social and physiological determinants of emotional state. Psychological Review, 69(5), 379-399.

Seligman, M.E.P. & Csiksentmihalyi, M. (2000). Positive psychology: An introduction. American Psychologist, 55 (1), 5-14.

Shank, D.B. (2014). Technology and emotions. In J.E. Swets & J.H. Turner (Eds.), Handbook of sociology and emotions. Vol. 2. Handbooks of sociology and social research. Dordtrecht, Netherlands: Springer (pp. 511-528).

Shiota, M.N., et al. (2011).  Feeling good: Autonomic nervous system responding in five positive emotions. Emotion, 11, 1368-1378.

Tractinsky, N., Katz, A.S. & Ikar, D. (2000).  What is beautiful is usable. Interacting with Computers, 13, 127-145.

Zajonc, R.B. (1980).  Feeling and thinking: Preferences need no inferences. American Psychologist, 35 (2), 151-175.

Zajonc, R.B. (1984). On the primacy of affect. American Psychologist, 39(2), 117-123.

Zajonc, R.B. (1998). Emotions. Gilbert, D., et al. (Eds.), Handbook of Social Psychology. New York: Oxford University Press (pp. 591-632).

Zhang, L., Helander, M.G. & Drury, C.G. (1996). Identifying factors of comfort and discomfort in sitting. Human Factors, 38(3), 377-389.

Kansei Engineering

Levy, P. (2013). Beyond Kansei engineering: The emancipation of Kansei design.  International Journal of Design, 7(3), 83-94.

Nagamachi, M. (Ed.)(2011). Kansei/Affective engineering. Boca Raton, FL: CRC Press.
 
Relevant Books

Berlyne, D.E. (1974).  Studies in the new experimental aesthetics. Washington, DC: Hemisphere Publishing.

Blythe, M.A., Overbeeke, K., Monk, A.F. & Wright, P.C. (2003).  Funology: From usability to enjoyment. Boston: Kluwer.

Damasio, A.R. (1994). Descartes error: Emotion, reason and the human brain. New York: Avon Books.

Gigerenzer, G. (2007). Gut feelings: The intelligence of the unconscious. New York: Viking.

Green, W.S. & Jordan, P.W. (2002).  Pleasure with products: Beyond usability. London: Taylor & Francis.

Johnston, V.S. (1999). Why we feel: The science of human emotion. Reading, MA: Perseus Books.

Kahneman, D., Diener, E. & Schwarz, N. (Eds.) (1999).  Well-being: Foundations of hedonic psychology. New York: Russell Sage Foundation.

Nagamachi, M. (Ed.)(2011). Kansei/Affective engineering. Boca Raton, FL: CRC Press.

Norman, D.A. (2004).  Emotional design: Why do we love (or hate) everyday things. New York: basic Books.

Picard, R.W. (1997).  Affective computing. Cambridge, MA: MIT Press.

Snyder, C.R. & Lopez, S.J. (Eds.) (2002). Handbook of positive psychology. Oxford, UK: Oxford University Press.


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